Transport for London has a Cycling Super Highways scheme to develop 12 highly visible and legible radial cycling routes into London. The scheme includes providing public bike parking, working with employers to provide end-of-trip facilities, and promotional activities. The Superhighways are predominantly on-road cycling facilities which is understandable considering that this is London.
The video produced by TfL gives a good overview of the scheme. An amazing little statistic from the video is that one of the routes currently carries 500 cyclists per hour in the peak.
Interestingly the routes a sponsored by Barclays, just like the Bike Hire scheme and so include the Barclays brand.