I think most of us have come across the research undertaken by Roger Geller on the four types of transportation cyclists in Portland, Oregon. I have seen it referenced in multiple reports, but have also heard many questions about its applicability across geographies.
Recently I came across some research undertaken under the Transportation Research Board in the USA that aimed to expand the model to assess other cities in the USA. You can purchase the research report by Jennifer Dill on the TRB site here. I found this very useful slide presentation from 2015 on the LinkedIn Slideshare that summarises the outcomes of the research report.